Conversations
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Conversations
Meta’s Head of Experiential and Creative, Global Experiences, Shares Cannes Lions Strategy
Chief Marketer checked in with Damien Baines, Head of Experiential + Creative, Global Experiences at Meta, to learn about the strategy behind Meta Beach at this year’s Cannes Lions International Festival of Creativity.
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Digital
DoorDash CMO Kofi Amoo-Gottfried on the Platform’s New Ad Tools, Value-Driven Campaigns and Humanizing the Brand
At a media event announcing the launch of new ad tools, DoorDash chief marketer Kofi Amoo-Gottfried shared his thoughts on where the advertising industry is headed.
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Conversations
Brooks Running CMO on Launching the Brand’s First Lifestyle Shoe Line
As one of the top running brands in the U.S. since the 1970s, Brooks knows its way around a performance running shoe. Some 50 years later, the brand saw an opportunity to enter the lifestyle space and embark on the next phase of its evolution.
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Conversations
Discover’s SVP of Card Acquisition Marketing on Generative Search, Data Privacy and Advertising
A conversation with Matt Lattman, SVP of Card Acquisition Marketing at Discover, about the brand’s approach to generative search, marketing in a regulated industry, channels that work well for the brand and the evolution of data privacy in advertising.
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Marketers on Fire
Marketers on Fire: American Eagle CMO on Kendrick Lamar, Halloween in June and AI Marketing Tools
Craig Brommers, CMO at American Eagle, shares how the brand capitalized on the Super Bowl halftime show when Kendrick Lamar wore flare jeans, plus more marketing insights.
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Brands on Fire
Brands on Fire LIVE With Alex Tomlin, SVP of Marketing for Bacardi North America
In our inaugural Brands on Fire LIVE, we spoke with Alex Tomlin, SVP of Marketing for Bacardi North America, about the success of Bacardi brands, culturally-relevant marketing initiatives, educating younger generations of drinkers, and more.
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Branding/Marketing
Baby Products Brand Munchkin Taps Video Marketing, DTC and OOH for New Product Launch
For the launch of its new nipple shield product, Munchkin is activating a 360-marketing campaign across CTV, out-of-home, major retailers and social.
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Brands on Fire
Brands on Fire: Dogfish Head Founder Talks Grateful Dead Beer Collab, Music Partnerships and Beverage Trends
Dogfish Head Brewery founder Sam Calagione dishes on the Grateful Dead Juicy Pale Ale collab, beverage trends and marketing inspiration.
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Branding/Marketing
HBO and Diageo ‘Sip Into The White Lotus’ With Social Content, Custom Cocktails and Watch Parties
Ahead of the season three premiere of HBO’s “The White Lotus” on Feb. 16, the network is leaning into multiple brand partnerships to help expand its audience.
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Conversations
Pete & Gerry’s CMO on Courting Families, Discerning Shoppers and Consumer Education
We spoke with Pete & Gerry’s CMO about the company’s marketing strategy, recent campaigns, creative, category challenges and more.
